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Gift cards have become enormously popular among consumers. The cards offer
customer convenience, because they can fit into a wallet just like a credit
card, and flexibility, because customers can use them whenever they want. What
do gift cards offer merchants? Brand awareness and extra foot traffic -a
marketing goal for most retailers.
The Cardservice® gift card program can help merchants achieve
greater sales volume and higher purchase amounts and can improve their customer
loyalty. In addition, consumers who purchase gift cards from a merchant act as a
walking advertisement and can greatly enhance awareness of that business
establishment.
The Cardservice gift cards come in an assortment of styles or can be custom
designed to meet the needs of the merchant. The cards can also be reloaded to
fulfill the consumer's preference for gift cards that they can continue to add
money to -using it as a type of "budgeting tool." This helps to enhance
customer loyalty and offers merchants additional marketing and branding
opportunities.
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